Jessica McKinney
Pittsburgh, PA 15232
Experience
Pittsburgh, PA (October 2017 - Present)
Senior Digital Marketing Manager
Through the utilization of HubSpot, WordPress, Google Analytics, Adwords, Salesforce, and Canva, I create inbound traffic to Netbeez’ site and convert visitors to closable pipeline for our sales team.
Duties:
- Responsible for marketing performance, including lead generation and sales pipeline contribution
- Provide more than 2 million dollars of inbound marketing-generated pipeline for sales annually
- Work directly with CEO to plan and execute marketing strategy
- Manage marketing budget, subscriptions and all marketing processes
- Collaborate with sales to increase pipeline and improve efficiency of sales process
- Manage, track and create the customer lifecycle through Hubspot
- Track all marketing pipeline through Salesforce Campaigns, detailing revenue tied to each marketing effort
- Create Search, Display and Remarketing Campaigns and ads AdWords
- Execute all social efforts (paid and unpaid)
Teckst, Inc.
New York, NY (May 2016 - August 2017)
Marketing Associate
- Published in the Summer 2017 Issue of CRM Magazine for article written on Emoji use in customer support
- Designed and deployed marketing drip campaigns through MailChimp and SalesLoft
- Queued up all Facebook, Instagram, Twitter and LinkedIn posts through the optimization of Buffer and TweetDeck
- Re-designed white papers and case studies through PhotoShop, InDesign and Keynote
- Edited and managed the company website through WordPress with VisualComposer plugin
- Created, edited and posted insightful blog posts to gain brand awareness and drive site traffic
- Filmed, edited and posted ‘Customer Service Weekly News’ videos to YouTube using iMovie, Keynote, StockSnap.io, and MailChimp
Business Development Executive
- Leader in pipeline generated for the duration of “BDE” role
- Generated, prospected and qualified leads through utilization of LinkedIn Sales Navigator, Datanyze, RainKing and ZoomInfo before creatively cold-outreaching to C-Level executives
- Booked 35 meetings in 3 months through cold outreach (including: Ann Inc, L’Oreal, Nissan, Coca-Cola,SilverCar, Via)
- Published in the Summer 2017 Issue of CRM Magazine for article written on Emoji use in customer support
- Designed and deployed marketing drip campaigns through MailChimp and SalesLoft
- Queued up all Facebook, Instagram, Twitter and LinkedIn posts through the optimization of Buffer and TweetDeck
- Re-designed white papers and case studies through PhotoShop, InDesign and Keynote
- Edited and managed the company website through WordPress with VisualComposer plugin
- Created, edited and posted insightful blog posts to gain brand awareness and drive site traffic
- Filmed, edited and posted ‘Customer Service Weekly News’ videos to YouTube using iMovie, Keynote, StockSnap.io, and MailChimp
New York, NY (August 2015 - April 2016)
Market Development Representative
- Successfully drove over $1.7M in qualified pipeline over the course of three quarters
- Qualified accounts utilizing core sales intelligence tools (LinkedIn Sales Navigator, SalesForce, IR500, Datanyze, etailinsights) to foster up-sell opportunities with C-Level Fortune 500 executives
- Composed and analyzed pivot tables to track and monitor opportunities using SalesForce
Pittsburgh, PA (July 2014 - June 2015)
Recruitment Coordinator
- Led internship recruitment process: Qualification screening, interviews, and selection of candidates
- Sourced and conducted an average of 30 first round, full-time interviews per month